Dirk Colombet Dirk Colombet Dirk Colombet Dirk Colombet

Dirk
Colombet

Independent Commercial,
Marketing & Growth Executive

/about

Commercial & Growth Executive with 20+ years of experience building and scaling revenue across telecom­munications, subscription and digital platform business models, including ticketing and live entertainment, in both B2C and B2B markets.

“A client who challenges and questions the status quo.

[Ben Nußbaumer Jung von Matt Donau]
/Track Record

End-to-end responsibility for commercial performance across sales channels, partnerships, retention and customer lifetime value, with a track record of profitable growth in highly competitive markets.

/How I Work

I lead data-driven, increasingly AI-supported commercial operating models that connect marketing, pricing, product and sales into one growth engine. I enjoy turning data into ideas, ideas into decisions, and decisions into measurable results.

“A strong, hands-on sparring partner who allows room for independent
solutions.

[Markus Werth eventim Deutschland]
/focus areas

Commercial Strategy · Revenue Growth
Channel & Partner Management
Retention & Customer Lifetime Value
Go-to-Market · AI in Commercial Operations

↓
/expertise
AI in Marketing

AI in
Marketing

›
  • AI tool stack & prompt engineering for marketing teams
  • Personalisation & audience targeting at scale
  • Automated content generation & campaign optimisation
  • Predictive analytics for growth & conversion
Strategic Marketing

Strategic
Marketing

›
  • Brand architecture & multi-market positioning
  • Integrated go-to-market strategy across B2C & B2B
  • Cross-functional marketing leadership with P&L ownership
Growth & Revenue Scaling

Growth &
Revenue Scaling

›
  • Revenue architecture across digital & partner channels
  • Pricing, offer design & conversion optimisation
  • New revenue stream development: B2B, media & partnerships
Customer Lifecycle Management

Customer Lifecycle
Management

›
  • Full-funnel lifecycle management: acquisition to loyalty
  • CRM strategy & customer value architecture
  • Data-driven retention & churn management
Data-Driven Growth

Data-Driven
Growth

›
  • Commercial forecasting & performance steering models
  • Conversion optimisation through data & behavioural insights
  • KPI architecture & reporting for commercial transparency
Marketing Operating Models

Marketing Operating Models

›
  • Scalable commercial operating models across marketing, CRM & analytics
  • Cross-functional team design & go-to-market process architecture
  • AI-augmented marketing operations & workflow automation
/contact

Let's work
together.